Resources

Information, research, and resources strengthen the nonprofit sector.

We have gathered some key resources that shed light on the different ways the nonprofit sector, volunteerism, and civic engagement support our society. We continue to monitor social trends, explore statistical information, and gather inspiring resources that support you in your day-to-day work.

If you would like to inquire about a live workshop or presentation on a resource or an additional topic, please visit our Workshops & Webinars page.

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Top Resources

Video

CONNECT Call: Effective Copywriting for Volunteer Recruitment

Many organizations face challenges in recruiting volunteers post-pandemic, but one solution is improving your copy-writing (aka persuasive writing for advertising). In this webinar, Aleksanda Vasic from Volunteer Success will offer a practical marketing approach to enhance the effectiveness and appeal of volunteer recruitment postings on websites, social media, and other channels. She will discuss copy-writing strategies with examples from nonprofit communications and present anonymized case studies.

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Video

CONNECT Call: Inclusive Language

Our April 10, 2024 Connect Call webinar on Inclusive Language with Steven Wright from GEDI Hub is an exploration of how our words can build bridges and create spaces where everyone feels welcome and respected. Join us as Stephen guides us through an enlightening discussion on the nuances of language. He will illuminate how words can either alienate or welcome and how we can choose the latter. Don’t miss this opportunity to learn how to nurture an environment where everyone belongs.

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Guide

Nonprofit Storytelling

Nonprofit organizations must rely on stories to connect with their audience and build a community around their mission. Through storytelling, nonprofits can illustrate problems, articulate solutions, and forge emotional connections to attract supporters. This guide, created by Classy, will help you to discover and share your organization’s story.

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Guide

Nonprofit Marketing: the Essential Guide

From WiredImpact, find advice and resources from around the web to create a marketing plan that works for your organization, from choosing the right goals to measuring results and everything in between.

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Tool

Communications Tool

An environmental scan of the mediums and tools your organizations uses for communications (e.g. social media, newsletters, email broadcasts).

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Template

Communications Template

A template to gather a library of all communications collateral (e.g. signatures, web ads, email banners, newsletters)

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Tool

Matrix of Change

The Matrix of Change is a tool you can use to assist staff in identifying areas of greatest impact and opportunities to adapt or change existing programs or services.

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Guide

Nonprofit Branding: An Overview

A guide to the nonprofit rebranding process. Learn the steps and how to apply these rebranding tools to your organization.

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Other

Volunteer Alberta’s Rebrand: A Visual Journey

Interested in rebranding and looking for inspiration? See how Volunteer Alberta underwent a rebrand with our visual timeline

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Template

Know your Audience

The Know your Audience template will help you clarify your organization’s value and positively impact the way you communicate.

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