(Re)Engaged: Volunteerism From the Ground Up
(Re)Engaged is a research initiative by Volunteer Alberta, social research & design agency InWithForward, and our community partner Boys and Girls Clubs Big Brothers Big Sisters of Edmonton & Area. Together, we aim to better understand and reimagine the dynamics of volunteerism in Alberta from a ground-up perspective.
Is volunteerism in crisis?
National surveys show that volunteerism is at an all-time low, but what’s the story behind the numbers? Is the spirit of helping fading or is it evolving?
This project is part of our broader Research portfolio.

Volunteering is at the heart of what it means to be human.
When one thinks of volunteering today, it might conjure images of philanthropy, application forms, and criminal record checks. Most Albertan would probably associate the word "volunteerism" with working directly with social purpose organizations, supporting community programming in one way or another. This association though is often limited to thoughts of "formal volunteering" - when our history as humans as incorprated informal volunteerism much further back in our long history (See our blog for a deep dive!)
Research suggests that informal volunteering is partially instinctive among human beings, not learned behaviour present only in some cultures. Throughout human history, volunteering has largely been an activity predicated on an ethos of reciprocity and mutuality, as opposed to one-way, self-sacrificial giving. In recent history, we saw how the pandemic sparked new, informal ways for people to help each other, posing challenges for nonprofits that traditionally rely on formal volunteer roles. One narrative that has punctuated the nonprofit/voluntary sector since the COVID-19 pandemic declining rates of formal volunteerism. Despite a recent uptick in volunteering, the dominant narrative in Alberta is still that rates of formal volunteerism are dropping. People say volunteering is now in crisis. Current systems for managing volunteers often resemble professional work processes, potentially creating a further divide between formal and informal roles.
But, has something shifted so monumentally in the human condition that people don’t want to help other people anymore? Or are our motivations and preferences in volunteerism simply changing?
What WHy & How
The Research Team have set out to better understand and reimagine the dynamics of volunteerism in Alberta from a ground-up perspective. We are learning about the motivations, desires, experiences, values, enablers, and obstacles of people who are and aren’t engaged in both formal and informal volunteerism, including those whose voices are excluded or contributions discounted. Our friends from InWithForward have written an informative post about the focus of (Re)Engaged and the ‘what,’ ‘why,’ and ‘how’ of using a generative research approach to understand how we may re-imagine volunteerism to bridge the gap between formal volunteering and informal volunteering.
Crisis or Continuity? Insights and Opportunities to Reinvigorate Volunteers
In 2024 and 2025, we engaged with communities and people in Edmonton, Lethbridge, and Fairview, gathered and analyzed data, and used design research methodology to develop actionable insights that can spark systemic change. We spent time with people and learned more about how they do, or don’t, experience purpose, contribution, and community connection in their lives. Together we explored alternative futures.
Where is it going?
This work is only possible due to healthy partnerships and collaborative efforts between multiple organizations that have invested time and effort into supporting volunteerism and civic engagement in Alberta. Our goal is to co-design and test some different ideas about how to unlock contribution and care in communities. Throughout, we will be looking for partners and funders to help us prototype these ideas with Albertans, learning what works for whom and under what conditions. Through prototyping, we can produce learning and evidenced models to support volunteerism, together.
Interested in partnering with us? Want to learn more? Reach out and let us know!

In the News
New Community Article featuring Insights from (Re)Engaged – April 2025
Volunteer Alberta’s Andrés Alvarez and Erin Navarro share insights from our (Re)Engaged project in an article by Evelyne Asselin (Inglewood Community Association), highlighting how people are looking for ways to give back that are flexible, meaningful, and aligned with their skills and interests. As volunteerism evolves, this insightful article explores how Calgary organizations are embracing these shifts and finding innovative ways to connect with their communities.


