This report, a collaborative effort between InWithForward and Volunteer Alberta, comes from our (Re)Engaged: Volunteerism From the Ground Up research initiative. We dug into the current, evolving nature of contribution using qualitative research methods, especially ethnographic interviews with individuals across Edmonton, Lethbridge, and Fairview. This report offers some paradigmatic shifts in how we frame and understand the value of volunteering, and identifies five actionable insights.