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Thinking Woman

What does volunteering mean to Canadians?

Ahead of National Volunteer Week, Volunteer Canada, IPSOS Public Affairs, and Investors Group released their study “Recognizing Volunteers in 2017.” At first glance, we thought the study would be about volunteer recognition: how organizations can celebrate and recognize their volunteers in new and meaningful ways. Instead, this study identifies common trends in Canadian volunteerism.

As an organization who promotes the value of volunteerism, we understand how difficult it can be to capture data and share the value of volunteering for community. This study gave us some food for thought and some valuable takeaways that we want to share.

Common Definitions

Volunteer Canada offers four categories of volunteering and giving:

  • (Regular) formal volunteering: Giving unpaid help (at least once a month) through groups, clubs or organizations to benefit other people or the environment.
  • (Regular) informal volunteering: Giving unpaid help (at least once a month) as an individual to people who are not relatives.
  • Social action: Giving unpaid help to support a community event, campaign or project.
  • Charitable donation: Donating money to charitable causes.

These categories are helpful for distinguishing the different ways someone might support your organization or community; however, they are not all widely used by Canadians:

There is momentum building globally to expand the definition of volunteering to include informal volunteering, organic movements, and the many ways that people put their values into action. Canadians continue to perceive volunteering as a vital part of communities, and while they engage in community in diverse ways, they do not necessarily consider informal activities to be volunteering.

Canadian Opinions on Volunteering

So what do Canadians think about volunteering? For this report, IPSOS Public Affairs surveyed 1200 Canadians aged 16 and over in 2016. The poll found that Canadians greatly value volunteering: 87% felt that our society would suffer without volunteers, and 75% felt the economy would suffer without volunteers. At the same time, respondents considered helping family, random acts of kindness, and improving one’s community as more important than volunteering.

Some other interesting findings from the survey include:

  • 75% of Canadians view volunteering as an easy activity.
  • 75% of Canadians are very willing to volunteer in times of crisis.
  • 68% would be more motivated to choose an employer with a strong volunteer culture.
  • 82% of Canadians believe that all Canadians have something to offer.
  • 72% of Canadians agree that communities thrive when people know each other.

This is a great foundation of passion and interest for nonprofits to continue to build on!

The survey also explored the barriers to greater involvement that Canadians face. The main barrier is lack of physical or social opportunities (ex. lack of time and resources; friends and family not volunteering), followed by lack of physical or psychological capability (ex. lack of skills or knowledge). These insights provide opportunities for nonprofits to be flexible and meet volunteers where they are at. For instance, from the poll:

  • 60% agreed people would volunteer more if it was organized by their employer.
  • 68% agreed people would volunteer more if they could do it as a family.

Does your nonprofit currently offer employee-supported volunteering (ESV) opportunities or volunteer work that could be done as a family? Volunteer Canada has more resources on both styles of volunteer engagement on their website.

Find out more about “Recognizing Volunteers in 2017” – read the full report for more statistics and insights about volunteering in Canada.

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From the Vault – Microvolunteering: the benefits and drawbacks

April is a busy month for volunteerism! April 23-29, communities across the country will be celebrating volunteers and volunteerism for National Volunteer Week.

volunteer-lethbridgeBut first, Saturday, April 15 is Microvolunteering Day – an opportunity to learn more, get involved, or offer microvolunteering opportunities.

Last year, Volunteer Lethbridge promoted Microvolunteering Day as part of their National Volunteer Week celebrations, and shared with us some the benefits and drawbacks of Microvolunteering.

We originally shared the following post April 6, 2016.


From the Microvolunteering Day website:

“Microvolunteering is bite-sized, on-demand, no commitment actions that benefit a worthy cause.”

Some examples of microvolunteering include:

  • Tweeting about an organization or event
  • Baking a cake, knitting a hat, or writing a card for a cause
  • Picking up garbage in your community
  • Participating in a survey or research project
  • Signing a petition
  • Helping a senior with their groceries or yard work

I talked to Chelsea Sherbut, Volunteer Lethbridge’s Development Coordinator, to learn more about microvolunteering and what Volunteer Lethbridge has planned for the day.

Sam Kriviak: How is microvolunteering different from traditional volunteering? What are the benefits and drawbacks of microvolunteering?

Chelsea Sherbut: Unlike most normal volunteer opportunities, there is no application process, no screening, and no real commitment with microvolunteering. Usually you don’t have to go to a specific place to do it. It can often be done for home on your own time. You can see that there can be a lot of benefits!

Some drawbacks are that volunteers might miss out on making some of the “real life” connections that you get with traditional volunteering, and it’s not the kind of volunteer opportunity that improves your résumé. It still can be tremendously impactful, though, and is a fantastic option for people who feel like they are too busy to volunteer.

SK: What about for volunteer-engaging organizations?

CS: For organizations, microvolunteering offers a way to create more engagement and an easy platform for people to get to know your organization better. It’s a good opportunity to expose people to your mission and slowly build an ambassador for your work!

It can also be a lot easier to attract volunteers for these kind of opportunities. We often talk about eliminating barriers to volunteering and this is one great way. If you can create an opportunity that requires as few barriers as possible you’ve made it almost impossible for a prospective volunteer to say no!

Creating microvolunteering opportunities isn’t without challenges, but if you are creative, there are a lot of potential ways to use volunteers on a micro-scale: research and data collection, citizen science, online petitions, donations of specific items, brainstorming (i.e. naming your new exhibit/campaign), social media marketing, clean ups, etc.!

SK: Along with many other community celebrations, Volunteer Lethbridge is recognizing Microvolunteering Day as part of National Volunteer Week. What are your plans for the day?

CS: Yes we have a very busy week, so this one is a bit low key. Our main plans are:

  • to highlight a different microvolunteering opportunity each hour throughout the day on social media;
  • to complete some microvolunteering actions in our office.

SK: Why did you feel it was important to celebrate Microvolunteering Day? How does microvolunteering benefit Lethbridge?

CS: We want everyone in Lethbridge to consider themselves a volunteer. Microvolunteering is one super simple, super fast way to get involved that EVERYONE has time for. We’d also like to start building an awareness of how agencies can be creative when they are coming up with ways to engage more volunteers.

SK: If people are interested in microvolunteering, where can they go for more information or to get involved?

CS: For people outside of Lethbridge, check out the Microvolunteering Day website. In Lethbridge, check out our Facebook page on Friday, April 15th for a ton of great ideas and opportunities all day long! We would love to hear what micro-actions others in the province are doing too!


Thank you so much to Chelsea from Volunteer Lethbridge for sharing with us!

Do you have plans or ideas for Microvolunteering Day? Let us know in the comments! Places to find out more:

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From the Vault: 15 Tips to Get Sponsored

This blog was originally posted October 28, 2015.


static1.squarespace.comI recently attended the Western Sponsorship Congress two day event in Calgary. I met a variety of people, sat in on some amazing sessions, and heard great tidbits from the group chats in the main ballroom.

Reflecting on all I heard, I went through my notes and found 15 insightful tips, trends, and insights to keep in mind when considering sponsorship.

CONSIDERATIONS FROM THE KEYNOTE:
Brent Barootes from Partnership Group presented some very relevant information about sponsorship in today’s world.

1. Declines in traditional marketing channels (newspaper ads, TV commercials, etc.) has freed up more money in corporate sponsorship budgets.

2. Sponsorship budgets (on average) rose from 5% in 2007, to 25% in 2014 out of the marketing budgets of corporations.

3. Sponsors want to be fully integrated into the marketing strategy of your event, cause, or organization.

4. Corporations prefer product placement or brand placement (ex. at your event) to advertisements.

5. Many corporations are looking to engage their employees in new and innovative ways to showcase their company and deliver an increased return on investment (ROI).

BREAKOUT SESSIONS HIGHLIGHTS

6. Find a sponsorship partnership that excites you – this is just as important (maybe even more important) as the amount of money that exchanges hands.

7. Building a good relationship is a fundamental part of sponsorship – the discovery part of the relationship (the first few meetings) can help both parties understand the roles, outcomes, and responsibilities of the partnership.

8. Share your cause with potential sponsors. Sponsors are looking to align with causes that will help them make their world (community/market) a better place.

9. Consider video as a way to add extra value to your communications (campaigns, emails, website, or as a stand-alone awareness piece). Video is a great way to showcase sponsors and may attract a specific video sponsorship.

10. Think creatively and offer potential themes for you and your sponsorship partner to build the sponsorship around. (Instead of offering different sponsorship levels – see tip #11) Pick something that you and your sponsor can grow together, so their sponsorship can continue year-round and not end with a specific event.

Staff meetingPANEL DISCUSSION HIGHLIGHTS
In my opinion this was the MOST interesting and educational session of the whole event! The panel discussion, ‘One Size Doesn’t Fit All’ featured four representatives from different businesses (Telus, Cenovus, Remax Real Estate, and North Peace Savings & Credit Union) who shared what they look for when considering potential sponsorship opportunities.

11. Don’t spend time creating the ‘typical sponsor packages’ (Gold, Silver, Bronze) – they do not work because they are outdated and not tailored for mutual benefit.

12. Pick-up the phone when approaching smaller businesses (like Remax and Credit Union). Chatting about the problem, issue, or opportunity will help both parties see possible solutions. They may offer advice or steer you to the right “pile of money” and aide you in the application process – and help build the relationship.

13. Do your homework! Be well aware of a sponsors market, product, what they do, why they do it, and the reasons why they donate. (This is especially important for larger corporations. Most large corporations have online forms – tailor your online application with the information you discover in your research.)

Bonus Tip: If you know someone within the company, follow-up with an email or phone call to make them aware of your application.

14. Know your own stuff! Know your stats, your mission, your audience, and what your objectives are. Be well prepared for meetings – you will come across as genuine and credible. Show the company how they can help drive your mission and how it aligns with their own mission and business objectives.

15. Fair Warning: It will take anywhere from 22 – 24 months for a successful sponsorship deal to close from the initial meeting to money changing hands.

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These 15 tips, along with many others, made for an extremely informative conference and I hope some of you find value in the tidbits I’m sharing. I will be applying these tips in my work going forward. Please share in the comments what tips resonate with you and share if you are applying any of them in your work.

Jennifer Esler
Volunteer Alberta

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From the Vault: Five Ideas to Borrow for Your Next Conference

This blog was originally posted May 25, 2016.


16-ntc-finalComing up with new experiences for attendees at conferences can be difficult. What is affordable? What keeps people connected during a break? What will participants talk about after the conference is over (aside from great sessions and speakers!)?

I had the privilege of attending this year’s Nonprofit Technology Conference (16NTC) – hosted by the Nonprofit Technology Network (NTEN). Check out my blog on Five Tech Trends Still Impacting Nonprofits for additional information!

There was a lot going on at the conference besides the numerous breakout sessions – from onsite activities to meetups, progressive parties to active sessions (like Yoga for Geeks). With so much happening, it was difficult to narrow down my favourite experiences from the conference to my top 5 – here they are, in no particular order:

1. Great Plenaries – I especially enjoyed the inspiring Ignite sessions and I’d love to see this format of sharing success stories at more conferences!

Ignite is a fast-paced, fun, thought-provoking presentation format that educates and entertains. Ignite talks give you the opportunity to share your fascinations and passions with the NTC Community.

My favourite Ignite sessions were part of the “NPTech Makers” theme – these presenters had seen a challenge or opportunity and made something of it. Not only did they share personal stories of creating opportunity from adversity that moved us to tears, but they also demonstrated how everyone working in the nonprofit sector is making a difference.

2. Networking – “Birds of a Feather” is an interesting and comfortable approach to networking lunches.

25673392254_d09f7b2f83_zWhen a bunch of extraverts and introverts (like me) get mixed up and told to ‘network’, it can make for some interesting dynamics. However, the “Birds of a Feather” exercise at lunch helped everyone to gravitate to tables with a variety of topics of interest to have a networking chats. Table topics ranged from regional, like the ‘Canadian, eh?’ table, to topical, like ‘Fundraising, Data, and Benchmarks, Oh My!’. Connecting and sharing experiences, whether we were experts or just curious about the topic, led to interesting conversations and introduced us to new colleagues.

3. Digital Connectivity – Of course this was a tech conference; however, NTEN was ready with a great interactive app and preset social media hashtags.

The 16NTC mobile app was fantastic for creating my itinerary, checking into sessions/events, adding photos and comments during sessions and in between, and making connections with other attendees. Each presentation had a hashtag and collaborative notes set up, so I was able to check out discussions at the sessions I missed.

4. Inclusive Space – Conferences are at their best when everyone is welcome, included, and comfortable.

I appreciated the efforts the 16NTC coordinators made to ensure the conference was an inclusive event. From varied levels of access, to gender neutral washrooms, there were frequent reminders that the conference was a safe space for everyone to participate.

26250384426_a0635f2324_z5. Creative Sponsor Add-ons – Creativity and sponsorship really do go well together!

16NTC had some fantastic sponsors who helped make it a great experience overall. My personal favorite was the exclusive showing of Star Wars: The Force Awakens one evening at the Tech Museum of Innovation dome IMAX. I felt spoiled!


Thanks to NTEN for a great conference experience! Check out all of their photos, used in this post.

Thank you to The Muttart Foundation for the bursary enabling me to attend this year’s conference, and to Volunteer Alberta for prioritizing professional development and a learning culture.

 

Cindy Walter
Volunteer Alberta

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From the Vault – Privacy Protection: 4 easy steps

This blog was originally posted August 30, 2016.


Young employeeEarlier this year, we shared three ways that being privacy conscious can improve your organization’s reputation. By being privacy conscious you can help strengthen your organization’s reputation, enhance the trust in your staff, and even increase the loyalty of donors, participants, and volunteers.

So what steps can your organization take to improve your privacy practices?

In Alberta, the Personal Information and Protection Act (PIPA) is part of our privacy legislation. PIPA is an outline of best practices for privacy protection, and all organizations can benefit by meeting these standards.

Did you know?

Most nonprofit organizations are only legally required to follow PIPA when collecting, using, or disclosing personal information as part of a commercial activity. For example, operating a day care, emailing your donor list, or selling products, training, or a membership.

Service Alberta has created a workbook specifically for nonprofit organizations to help evaluate and improve privacy protection practices. We have gone through the workbook and highlighted these four best practices for you.


4 Best Practices for Privacy Protection

1. Have a good reason for collecting the information you do.

ID cartoon

What personal information does your organization collect for each program or service that it offers?

Collecting a client’s birthday might be appropriate if your program has a minimum or maximum age requirement, but it would be unnecessary if the client simply wanted to sign up for your newsletter.

Your organization can create a list of the information your organization collects, along with the purpose for collecting each piece. If you find that your organization is collecting more information than it needs, arrange to get rid of the extra information you already have, and stop collecting the information from new participants.

2. Designate a privacy contact person.

Envelope cartoonChoose one person to be a privacy contact person (staff member, volunteer, or board member) to answer questions or requests about the personal information your organization collects.

This person should be familiar with your organization’s privacy policies and procedures, and be readily available to answer any questions.

3. Get consent for collecting, using, and disclosing personal information.

Pen cartoonThere are two types of consent, implied consent and express consent:

Implied consent: Implied consent is acceptable in situations where it is really clear why you are collecting personal information and how you will use it. For example, taking a donor’s credit card information on the payment screen.

Express consent: Most of the time it is a good idea for your organization to provide added clarity for people and provide the opportunity for them to expressly consent to the collection, use, and disclosure of their personal information.

Two examples of express consent statements your organization might use:

1. Your organization is collecting income information for program participants to ensure they meet the low-income requirement:

The income information you have provided will be used to determine your eligibility for the program, and will only be shared within our agency.

□ I consent this information can be used within the organization to verify eligibility.

2. Your organization is collecting medical information for day camp attendees:

My child’s provided medical information will be shared with camp volunteers to assist them in recognizing a medical emergency. I consent to the collection of my child’s personal information for this purpose.

Signature:  ______________

4. Safeguard and protect the information you collect.

Laptop cartoon

The personal information your organization keeps on your clients, donors, members, staff, and volunteers is sensitive. Take care of other people’s information as if it were your own:

  • Lock your filing cabinets and password protect all devices, including laptops, tablets, and flash drives.
  • Limit access to personal information to relevant staff or volunteers.
  • Don’t keep information you don’t need. For example, if you need to verify your volunteer has a driver’s license, make a note that it has been verified rather than keeping a copy of the driver’s license on file.

Remember: Social insurance numbers, credit card information, birthdates, names, and addresses can all be used in identity theft. Medical information, criminal record checks, and income information can also have serious impacts on personal relationships, careers, and housing.

While privacy protection may require you to create new policies, or change your procedures, in the end best practices help your organization to protect those people who are integral to the work you do. After all, nonprofit organizations exist for the people we serve – let’s all do the best job that we can!

Does your organization follow these best practices? Do you have room for improvement? Let us know in the comments!

Sam Kriviak
Volunteer Alberta

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