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The 2012 National Conference on Volunteering and Service Turning Point has untold impact for our organization.

The Points of Light Foundation in the USA has great capacity to bring together amazing speakers and panels to share their knowledge. So I had high expectations for the event. They did not disappoint. From political (current and former) to high-level leaders of successful businesses and nonprofits, the demonstration of the value they place on volunteerism is inspiring. As always, the opportunity to compare the US and Canadian/Albertan nonprofit/voluntary sectors is fascinating.

Session topics included engaging online communities, a new generation of service, volunteer management tips and tools, driving economies through action, using online campaigns to grow, and the importance of citizenship.

Some of the key learnings and reminders for me:

  •  Determining methods to remind staff about connecting to and incorporating our mission and vision in everything we do.
  • Developing plans for online communications by defining the scale, being engagement focused, maintaining interest through cross-platforms, finding trend watchers and comparing our conversation prism.
  • Building actions – “supporters should trip over action opportunities”.
  • The strongest message is someone else telling your story. Storytelling is vital.
  • People are more likely to say yes after you’ve said thank you.
  • Using tools to map gaps, pull together information and source wants and needs.
  • Looking at all areas of impact on sector as a whole, down to internal impact on and of staff/volunteers/board.
  • Ensure buy in at various levels of organizational goals – both strategic and operational. How to remain flexible and help organization manage change.
  • Clearer definitions for volunteers. Encourage advocating by managers of volunteers to upper management with stories and numbers.
  • Partnerships with private sector with clear accountability, raising expectations of the quality of work. Assessing risk of partnerships, determine win-win situations to encourage collaboration. Focus on outcomes beyond simple collaboration. We want to be part of a successful effort.
  • Asset development of the individual and community. Determining nonprofit readiness.
  • Reinforcing some things, like the value of lifelong learning, being open to creative thinking and ideas, and never missing an opportunity to share.

Thank you to The Muttart Foundation for the bursary to allow me to attend this year’s National Conference on Volunteering and Service. I have applied some of my learnings already and am looking forward to the opportunity to develop some of these ideas further.

Cindy Walter

Director of Operations

Not-for-profit Web Consulting & Digital Marketing by Adster Creative