Jodi was inspired and wanted to read more about how to improve her volunteer engagement, so she dove into the Volunteer Recognition Study published by Volunteer Canada in 2013… she found it highly relevant and insightful.
It highlighted that volunteer recognition could be enhanced with a deeper understanding about volunteer motivations and interests, and about how engaging volunteers in developing and using their skills could create mutual benefit and added value for the volunteer. The study provided her with even more motivation to engage volunteers in meaningful ways.
The very next day Jodi received the Volunteer Alberta Member Exclusive email… and in it was a rather intriguing worksheet promising a quick and easy way to engage volunteers by gaining a deeper understanding of their motivations and interests. It was called the Window of Work. She downloaded it right away and started thinking about how she could use it.
Then it dawned on her, one of the steps she was building into her volunteer screening process was step number 10 – the feedback step! She decided to invite some of the volunteers to complete the worksheet, she started with the STP’s (you know, the Same Ten People, the ones who always show up but risk burnout at every turn.)
Jodi emailed them. She shared the Window of Work and gave simple instructions about how to complete it. She requested a 30-minute conversation the next time they were in to volunteer. Within a week she had 10 appointments scheduled!
Some simple changes
Jodi was happy to hear that everyone was grateful that she wanted to know more about them! They told her how valued it made them feel that she wanted to connect about their interests, motivations, and to get their feedback on their volunteer experience.
Jodi discovered a lot in those conversations:
- Almost all of them gave incredible insight into “why” they kept coming back… and she realized she could use those reasons to help recruit instead of just saying “volunteers needed!”. She made new volunteer recruitment posters and wrote a variety of social media posts that spoke directly to the meaning people experienced because of being engaged as volunteers in her organization.
- One volunteer identified their love of meeting and talking to new people – so she invited them to come help with recruitment at the volunteer fair booth during NVW.
- Two of them gave fantastic feedback and ideas about the training process – and one of them, who’d been with the organization for nearly a decade, even volunteered to help with training! The volunteer felt recognized as a resident expert and valued as a champion of the organization! And as a bonus, some of Jodi’s time was freed up to be strategic and to keep building new people engagement possibilities.
- One of her newest volunteers was an aspiring writer in his second year of communications in college. Together they came up with a project he could do as an intern through Volunteer Alberta’s Serving Communities Internship Program (a total Win-Win for them both! The student would get a $1000 from the Government of Alberta after successfully completing his internship and her organization was going to get a series of newsletters – which could really help improve outreach.)
- One volunteer shared how much they loved photography and indicated an interest in photographing the special events. So she created a new position, Event Photographer, and together they outlined the expectations. (This was a huge bonus because they could use the photos on the website and social media to help with outreach!)
- That same volunteer was working at a café but really wanted to put her Art History degree to work, but didn’t know where to get the vital job experience she needed…. After thinking about it together, they came up with another idea! Together they could create a display about the organization’s history and impact in the community that could travel between the local elementary schools and share important information with the younger generation!
- One person revealed how much they wanted to volunteer with their family more. She had six kids and Jodi didn’t really have an opportunity for her to do… but thankfully Jodi remembered her colleague, the one from the Volunteer Managers Group, had lots of family-friendly opportunities! So Jodi advised the volunteer to contact that organization and provided her with a referral to the volunteer manager there.
- Another volunteer was reluctant to reveal that they weren’t enjoying the weekly volunteer position anymore. It was too hard to make it on time and he was starting to feel obligated, which was disappointing to him because he really believed in the cause… Jodi suggested he become a special event volunteer instead and put his training to use by helping fill in here and there when he could. The volunteer felt valued and had a renewed understanding of the impact he could make for a cause that really mattered to him!
Jodi was on her way to becoming a People Engagement Specialist. You see, with a little research, creativity, a subtle shift in your thinking and a willingness to make some simple changes to your work, you can create new possibilities for meaningful people engagement.
In the making of a People Engagement Specialist, there are three the key ingredients: knowing volunteer’s interests and motivations, understanding impact, and creating meaningful engagement.