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Member Spotlight: IVC for Strathcona County’s spirit of giving

As the holidays draw near, you can feel that the spirit of giving is in the air. It’s a great time of year that reminds us of how powerful giving back and spreading kindness can be. But, Alberta nonprofits remind us each day; they model this spirit of giving by voluntarily and selflessly giving back to their communities year-round.

Throughout the year, the Information Volunteer Centre (IVC) for Strathcona County generously gives back to their community through their various programs and services. But, one program, in particular, is unique in how it supports other nonprofits in the community.

Giving to local nonprofits and their community

The ‘We Care… so We Share!’ program helps to enhance the effectiveness of other nonprofits by providing much needed equipment or items free of charge. Many of the items can be used for fundraising events, and organizations are welcome to borrow any item. Items include a cotton candy machine, an overhead projector, a bookbinding machine, just to name a few.

“I can tell you it’s wildly successful. In fact, we’ve recently received a grant from Suncor to increase our inventory as we were getting so many requests for equipment,” says Judy Ferguson, Executive Director at IVC for Strathcona County.

Impact on the community

Many nonprofits can’t afford to rent or buy this type of equipment for organizational use. As a result, the ‘We Care… so We Share!’ program helps nonprofits in the Strathcona County community to save money.

“It’s an interesting program that is very popular here in the county, and I don’t know who else could do it,” says Judy. “It’s a difficult thing for other organizations to purchase equipment like that and make it available free of charge to community organizations.”

By spending less on equipment for overhead purposes or fundraising events, it allows nonprofits to maximize their dollar for their causes. That is, nonprofits can re-allocate their funds to achieve more social good.

IVC for Strathcona County actively works to achieve inclusion and affordability, and their ‘We Care… so We Share!’ program is an example of this work. By considering the needs of the community and filling that need, they support and empower nonprofits, big or small.

The Information and Volunteer Centre (IVC) for Strathcona County has operated for 43 years. The organization gives back and strengthens its community by providing pathways to connect, engage and empower residents with volunteer opportunities and services, and by providing training and information to other nonprofits and community organizations.

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Share the gift of cheer: Random acts of kindness

Often times when we think of social impact, we think of the grand gestures that are at the forefront of the sector and the most talked about. We think about impact in terms of financial donations, advocacy, and formal volunteering because these are the easiest stories to tell (and the ones our funders usually want to hear about).

As a result, we tend to forget about the day-to-day actions that strengthen and vitalize community, and support our overall wellbeing – random acts of kindness and the simple gesture of paying it forward.

The science of kindness

I came across an article from Random Acts of Kindness that talks about the science of kindness, and how easy it is to make a difference. Kindness is teachable and contagious – we can inspire kindness in others and build up compassion, creating a desire to help others. Simply witnessing an act of kindness can improve your mood and can create a domino effect of good deeds in your community.

So, what do we mean by a random act of kindness?

  • Hold the door open for the person behind you.
  • Pay a sincere compliment to a stranger on the bus or train.
  • Shovel your neighbour’s walkway.
  • Buy a person in need a meal or hot beverage.
  • Send a “thinking of you card” to someone you haven’t seen in a while.

These are just a few ideas to spark your next random act of kindness. As you go about your day, think of one thing you can do to be kind to a stranger. Together, we can help spread kindness and goodwill across the community.

For resources or to learn more about kindness and ways to improve your overall wellbeing, visit the Random Acts of Kindness website.

Follow Daniela’s six days of giving journey!

Daniela is passionate about helping her community. Currently, she is encouraging others to join her six weeks of giving initiative. You can follow her journey on our Facebook page.

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Member Spotlight: Stony Plain FCSS builds community resilience with local network

Strengthening and equipping communities with outreach programs can be key in connecting and creating a local network. And, when communities are connected through a local network, they know how and what type of resources they can access, as well as identify opportunities for collaboration.

Creating a ‘local network’ to end family violence

Through its various outreach programs, Stony Plain FCSS is building a local network that supports and establishes community resilience. Stony Plain FCSS’s most recent program, Cut it Out, leverages existing community relationships to create a safe haven for victims of family violence.

Stony Plain’s Cut it Out program provides education, awareness and skills to salon professionals for how to refer clients suffering from family violence to community resources, safely.

“The goal is to work collaboratively to end family and relationship violence in our community through education, awareness and support,” says Dianne Dube, Volunteer Development Coordinator.

Promoting good mental health and social well-being

Salon professionals can play a key role in ending family violence, as they are experienced listeners who see their clients regularly, and thus build trusting relationships with their clients.

By engaging volunteers to provide necessary information and education to salon professionals, Stony Plain FCSS equips salon professionals to recognize and respond to signs of abuse. This valuable and educational service leverages salon professionals’ unique relationships with clients as

“We provide many programs that promote good positive mental health and social well-being. We are enhancing inclusion and diversity by spreading the news of how we can be an all-inclusive community, how can we do better, and how to remove barriers to inclusion,” says Dianne. “And that’s what the volunteer centre strives to promote is supporting volunteerism because that’s what makes a healthy community.”

Stony Plain FCSS launched the program in early fall of this year, in partnership with other agencies and volunteers in the community. “I think the impact our organization has is that we are connecting the community,” says Dianne.

Located in Stony Plain, AB, Stony Plain FCSS supports families and individuals in all life stages through prevention-focused programs, to promote and maintain social wellness for a healthy community.

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Member Spotlight: Volunteer Airdrie breaks down barriers to volunteerism in their community

Finding solutions that suit your community may not be easy. But, when you approach solving complex issues with a mindset of abundance versus scarcity, multiple solutions tend to present themselves.

This is how Volunteer Airdrie approached redesigning their programs and services within the past few years. By looking at what opportunities were available and identifying gaps in their community, Volunteer Airdrie realized they needed to shift their focus to serving Airdrie residents.

“We really started focusing on where can we fit in and came to the conclusion that a lot of residents struggle to find the right volunteer opportunity quickly and efficiently,” says Dave Maffitt, Chair of Volunteer Airdrie’s Board of Directors. “So, we redesigned our focus to help our residents to break down barriers.”

Creating a user-friendly way to find volunteer opportunities

One way Volunteer Airdrie is helping residents break down barriers to volunteering is through the development of the Better Impact MVP Software; a free online tool that allows residents to create a profile on the website based on their age, availability, interests, qualifications and much more.

“The system allows Airdrie residents to do searches based on those criteria. For youth, somebody under 18, the system isn’t going to show them volunteer opportunities that are restricted to adults,” says Dave. “It’s growing rapidly and it’s starting to get additional members on a daily basis.”

Engaging youth in Airdrie’s nonprofit community with LEAD

In their community, Volunteer Airdrie is also breaking down barriers for youth engagement through the Leadership Empowerment and Achieving a Difference (LEAD) program. LEAD is a ten-week program that is free of charge for youth grades 7-12 with ten in-class sessions and 20 hours of community service or volunteering.

In LEAD’s in-class sessions, young people learn about topics like problem-solving, organizing and planning, teamwork, conflict management skills and personal wellbeing to help them develop youth leadership skills to use while volunteering or out in their community in other ways.

“Kids often get exposure to a number of different opportunities and causes, and start to get an appreciation for the needs in Airdrie and some of the causes that are may be more meaningful to them,” says Dave. “In the long term, it attracts them to come back and continue to volunteer with that organization after they have finished LEAD. It’s been a big, big success!”

Overcoming volunteer age restrictions for youth

Despite nonprofits’ minimum age requirement policies, Volunteer Airdrie has also been able to match young teens with group volunteer opportunities successfully at local nonprofits by providing appropriate adult supervision.

“So, that’s where we step in because we can open a lot of doors for these youth, especially the 12-14 year age group,” says Dave. “It’s really difficult for them to find meaningful volunteer opportunities since most nonprofit organizations have policies in minimum age requirements that are in that 15-16 year range.”

Volunteer Airdrie will continue their youth engagement initiative by opening a youth volunteer centre next year. They hope the centre creates a caring environment for kids that provides them with community service opportunities that are meaningful to them.

Located in Airdrie, Alberta, Volunteer Airdrie is the recognized volunteer centre for the City of Airdrie and the immediate surrounding area of Rocky View County, Alberta. Volunteer Airdrie’s mission is to empower Airdrie residents to invest in themselves and their community through volunteerism.

Adrienne Vansevenandt

Volunteer Alberta

Special thanks to our summer intern, Navi Bhullar, for sourcing and helping to storyboard this Member Spotlight.

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Guest blog: Four questions to ask when approaching small business donors

How to approach small business donors

Creating a Community Involvement Program for your Small Business helps businesses – and nonprofits – understand the components that drive a successful community-giving plan.

Now more than ever, small businesses know about the benefits of giving back. A well-executed community involvement strategy can create a proud and united employee culture, attract new customers and engage existing ones, and improve brand reputation. Really, building relationships with the nonprofit sector should be a no-brainer for companies looking to gain a competitive edge.

And yet, approaching a business for support can be one of the most awkward situations for any nonprofit. It can be an intimidating conversation, filled with uncertainty about expectations and etiquette surrounding a potentially sensitive topic.

But these conversations don’t have to be uncomfortable. When approached transparently and respectfully, nonprofits and small businesses can come to understand objectives on both sides and find common ground to build the foundation for a mutually beneficial partnership.

The community involvement toolkit from Alberta’s Promise, Creating a Community Involvement Program for your Small Business, breaks down the giving process into bite-sized segments for small businesses interested in supporting their community. The toolkit is a free resource available for download online. Here are four questions drawn from the toolkit that your nonprofit should consider asking when approaching local businesses for support.

What are your business’ goals for giving?

Before a business can even think about building a relationship with your nonprofit, they must identify their own internal objectives of giving back. Help them understand the “why” behind their community involvement strategy, and what they hope to gain.

Goals may include generating positive publicity, improving company morale, winning new business, developing the future workforce, or tackling issues that matter most to employees and customers. For an extensive list of giving objectives, check out page 9 of the toolkit.

What causes matter most to your business?

Alberta’s Promise – Pink Shirt Day

Small businesses simply can’t support every nonprofit that comes knocking, so it is up to them to narrow down the causes they want to support. If they have already defined their giving priorities, it will be easy to recognize whether or not your nonprofit’s cause aligns well.

For example, if the company believes in supporting education, your child literacy program may be a great fit. However, if the business has not defined their giving priorities, help them identify causes that connect with what they do, what they stand for, and what customers and employees value. Read page 11 of the toolkit for more on identifying giving priorities.

What resources are you interested in giving to the causes you care about?

Like any business activity, a community involvement program must be tied to a set budget and pool of resources. Find out what the business has to give, and remind them that giving can take all forms – not just financial support.

Employee volunteering, offering pro bono services, donating the use of meeting space, extending purchasing power, or launching a new product in support of a cause are just some of the creative and strategic ways in which businesses can support local nonprofits. See page 21 of the toolkit for more great ways to give.

Is there an opportunity for our organizations to work together?

Relationships should make sense for everyone involved. And community giving should never be a one-way transaction. Brainstorm ways your organization would be able to further the business’ giving objectives.

Would you be able to promote the company’s community giving to a large social media following or in your monthly newsletter? Could you offer unique teambuilding opportunities for the company’s staff? In exchange for event sponsorship, could you offer the company exclusive perks like media opportunities and complimentary VIP tickets? Get creative, and go into your conversation with a mental list of possibilities.

One final tip when approaching small businesses: don’t forget to communicate the impact of your organization. A well-rehearsed elevator pitch that is customized to your audience has the potential to spark a great conversation, a partnership, or even other donor referrals down the road.

Ready to forge some amazing local partnerships? Download the community involvement toolkit and add it to your arsenal of resources for approaching local businesses.

 

Alberta’s Promise makes community investment easy. The organization helps businesses in Alberta direct financial gifts, volunteer hours, and in-kind donations to non-profits that support the well-being of kids and their families. Learn more at www.albertaspromise.org.

Adison Wiberg

Marketing Communications Coordinator at Alberta’s Promise

 

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