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Guest blog: Four questions to ask when approaching small business donors

How to approach small business donors

Creating a Community Involvement Program for your Small Business helps businesses – and nonprofits – understand the components that drive a successful community-giving plan.

Now more than ever, small businesses know about the benefits of giving back. A well-executed community involvement strategy can create a proud and united employee culture, attract new customers and engage existing ones, and improve brand reputation. Really, building relationships with the nonprofit sector should be a no-brainer for companies looking to gain a competitive edge.

And yet, approaching a business for support can be one of the most awkward situations for any nonprofit. It can be an intimidating conversation, filled with uncertainty about expectations and etiquette surrounding a potentially sensitive topic.

But these conversations don’t have to be uncomfortable. When approached transparently and respectfully, nonprofits and small businesses can come to understand objectives on both sides and find common ground to build the foundation for a mutually beneficial partnership.

The community involvement toolkit from Alberta’s Promise, Creating a Community Involvement Program for your Small Business, breaks down the giving process into bite-sized segments for small businesses interested in supporting their community. The toolkit is a free resource available for download online. Here are four questions drawn from the toolkit that your nonprofit should consider asking when approaching local businesses for support.

What are your business’ goals for giving?

Before a business can even think about building a relationship with your nonprofit, they must identify their own internal objectives of giving back. Help them understand the “why” behind their community involvement strategy, and what they hope to gain.

Goals may include generating positive publicity, improving company morale, winning new business, developing the future workforce, or tackling issues that matter most to employees and customers. For an extensive list of giving objectives, check out page 9 of the toolkit.

What causes matter most to your business?

Alberta’s Promise – Pink Shirt Day

Small businesses simply can’t support every nonprofit that comes knocking, so it is up to them to narrow down the causes they want to support. If they have already defined their giving priorities, it will be easy to recognize whether or not your nonprofit’s cause aligns well.

For example, if the company believes in supporting education, your child literacy program may be a great fit. However, if the business has not defined their giving priorities, help them identify causes that connect with what they do, what they stand for, and what customers and employees value. Read page 11 of the toolkit for more on identifying giving priorities.

What resources are you interested in giving to the causes you care about?

Like any business activity, a community involvement program must be tied to a set budget and pool of resources. Find out what the business has to give, and remind them that giving can take all forms – not just financial support.

Employee volunteering, offering pro bono services, donating the use of meeting space, extending purchasing power, or launching a new product in support of a cause are just some of the creative and strategic ways in which businesses can support local nonprofits. See page 21 of the toolkit for more great ways to give.

Is there an opportunity for our organizations to work together?

Relationships should make sense for everyone involved. And community giving should never be a one-way transaction. Brainstorm ways your organization would be able to further the business’ giving objectives.

Would you be able to promote the company’s community giving to a large social media following or in your monthly newsletter? Could you offer unique teambuilding opportunities for the company’s staff? In exchange for event sponsorship, could you offer the company exclusive perks like media opportunities and complimentary VIP tickets? Get creative, and go into your conversation with a mental list of possibilities.

One final tip when approaching small businesses: don’t forget to communicate the impact of your organization. A well-rehearsed elevator pitch that is customized to your audience has the potential to spark a great conversation, a partnership, or even other donor referrals down the road.

Ready to forge some amazing local partnerships? Download the community involvement toolkit and add it to your arsenal of resources for approaching local businesses.

 

Alberta’s Promise makes community investment easy. The organization helps businesses in Alberta direct financial gifts, volunteer hours, and in-kind donations to non-profits that support the well-being of kids and their families. Learn more at www.albertaspromise.org.

Adison Wiberg

Marketing Communications Coordinator at Alberta’s Promise

 

Member Spotlight: How Network Leaders connect, collaborate and improve communities

Volunteer Lethbridge’s unique approach to community collaboration

Network leaders play an important role within the nonprofit sector. They create spaces for citizens, volunteers and organizations to collaborate and support one another. Volunteer Lethbridge is a nonprofit Network Leader in Alberta that promotes and fosters the value of volunteerism, community and the nonprofit sector.

Currently, Volunteer Lethbridge is working with the City of Lethbridge on mapping the assets of their community, to bring value to the city and the organizations they serve. This approach will assist in pinpointing the assets within the community and provide the opportunity to identify some of the gaps that could be filled to meet the needs of their community better.

“The city is really moving forward in a dynamic way to map the assets of our community and then be able to evaluate and see what are some of the trends, where are some of the gaps, and what are some of the programming that we need to develop,” says Diana Sim, Executive Director at Volunteer Lethbridge.

This Network Leader mindset encourages Diana to seek partnerships and potential connections to benefit nonprofits, volunteers, Lethbridge residents and their community as a whole.

“Our mission is about building connections and empowering individuals and organizations to enhance volunteerism and grow volunteer capacity,” says Diana.

Leveraging networks to help nonprofits grow in capacity with SCiP

One way Volunteer Lethbridge helps local nonprofits grow volunteer capacity is by promoting and leveraging the Serving Communities Internship Program (SCIP)* in their community. SCiP connects nonprofits with post-secondary students by facilitating internship opportunities for students to apply their skills and knowledge.

“As a Network Leader, we receive supports to be the local champion of SCiP and skilled volunteerism,” says Diana. “Over the past few years, I’ve leveraged SCiP in developing relationships with our local post-secondary institutions. The win-win-win ripple effect continues beyond what we see.”

By promoting SCiP in their community, Volunteer Lethbridge increases awareness of volunteerism and builds the future workforce of nonprofits by providing students a first-hand experience into the value of working in the nonprofit sector.

“SCiP interns really support the work of diverse agencies. It provides opportunities for students to gain experience and it helps relieve extra demands on staffing resources. More is accomplished with more people,” says Diana.

Connecting students with volunteer opportunities

Volunteer Lethbridge holds two volunteer fairs each year; one in September at the University of Lethbridge campus. The fair helps students discover ways they can connect with the community through volunteering and participating in SCiP, and prepares them to be a part of the community beyond their studies.

“Promoting SCiP always peaks interests, as students learn ways to gain valuable work experience and benefit financially as well,” says Diana. “Student engagement in the community is a great way for students to build their network, get to know the community and enrich an organization.”

*Administered by Volunteer Alberta and funded by the Government of Alberta

 

Over the years, Volunteer Lethbridge has established a solid reputation as a leader in the voluntary and nonprofit sector. Their services continue to grow and evolve to meet the needs of nonprofit agencies, individuals and the community at large.

Navi Bhullar

Volunteer Alberta Intern

FCSS STAFF PIC

Member Spotlight: How to engage youth in board governance

Vegreville and District FCSS encourages ‘Youth to Make a Change’

What would our nonprofit sector look like if young people built on their leadership skills by participating in their community at an executive level as volunteers?

Vegreville and District FCSS is taking a unique approach to encouraging youth to volunteer through a program called, Youth Making a Change. The program successfully engages students in grades 10 and 12 in board governance, and as a result encourages succession planning for the future of our sector.

What is ‘Youth Making a Change’?

Youth Making a Change helps students build on their community engagement and board development skills. Interactive sessions are also held to help students build their volunteer and leadership skills. Vegreville and District FCSS then matches these young volunteers with a nonprofit board to implement the skills they learned.

“Now we are getting youth involved at a higher level, they’re not just asked to volunteer, they’re actually at the table making decisions and being part of the organization structure, and also the planning that they do at an executive level,” says Julie Gottselig, Manager at Vegreville and District FCSS.

In the second part of the program, students create and develop their own community project based on a topic of their choice. Afterwards, they become ‘youth representatives’ with nonprofits in their community.

The program is set to start in October and run until March 2019, with students volunteering approximately five hours per month.

Succession planning for local nonprofits

“It’s succession planning for the nonprofit organization, because now they have trained youth and are able to keep their organization functional. Now you’re going to have youth that are eventually going to be in those leading roles,” says Julie.

Through the process of board engagement, Vegreville and District FCSS puts out calls to other organizations that are interested in having a young person on their team. Vegreville and District FCSS then trains organizations in youth development, onboarding young volunteers, and encourages their local nonprofits to be mentors for youth. Last year, they trained 11 different nonprofit organizations.

“We’re hoping for this program to be expanded regionally and provincially, and that we can share this information so that others will also be able to implement it into their communities,” says Julie.

Vegreville and District FCSS is a nonprofit organization that prevents crisis and takes care of the social well-being of the community by offering low/no cost programs and services to the Town of Vegreville and the western portion of the County of Minburn.

Navi Bhullar

Volunteer Alberta Intern

Supports

Member Spotlight: Giving a voice to Albertans with disabilities

The Voice of Albertans with Disabilities advocates for full participation

People with disabilities, the largest minority group in the world, struggle greatly to overcome physical, mental, emotional and social barriers. Often, those with disabilities find themselves isolated from the world due to discrimination: a sheer lack of understanding and empathy.

The Voice of Albertans with Disabilities is a provincial organization actively working to reduce barriers by encouraging and advocating for full participation, accessibility and equality. Through their programs and services, they are dedicated to improving the quality of life of people with disabilities, as well as ensuring people with disabilities’ voices are heard.

By creating and facilitating committees and working groups, the Voice of Albertans with Disabilities actively listens, brings forward and takes on issues affecting those with disabilities. Their advocacy work has resulted in broader awareness and accessibility.

“It’s the level of awareness that we strive to raise around those key areas that affect the daily life of individuals with disabilities,” says Meloney Patterson, Executive Director at the Voice of Albertans with Disabilities. “The community has an input into these initiatives.”

How you can get involved

Another way the Voice of Albertans with Disabilities is encouraging full participation is by offering disability awareness presentations. These presentations contribute to an accessible environment by educating others and providing an in-depth understanding of removing barriers.

“The Disability Awareness Presentations are given by individuals with disabilities and they start with teaching the Charter of Rights and Freedoms,” says Meloney. “There isn’t supposed to be any discrimination against any individual as a result of disability; however, we know that’s quite different.”

The experiences and perspectives put into these presentations by individuals with disabilities engages the audience to learn about the importance of differences while promoting acceptance.

Schools, businesses and organizations can sign up to take part in discussions, learn appropriate use of language and appropriate interaction with a person with a disability.

Breaking down physical barriers, the Voice of Albertans with Disabilities also offers accessibility assessments to review blueprints and ensure that renovations and buildings are fully accessible to all individuals.

“These assessments have been well received by organizations. They save builders, municipalities and building contractors cost with upfront awareness of best practices for accessibility,” says Meloney.

Asking questions to enhance inclusion

Meloney believes that other organizations can remove service and structural barriers in their community through dialogue with an individual with a disability. “Take time to ask questions,” says Meloney.

Located in Edmonton, Alberta, the Voice of Albertans with Disabilities is a provincial cross-disability organization with 45 years of experience. They are dedicated to providing services and support to individuals, organizations, government representatives, schools, business personnel and employers to reduce the barriers and find solutions that prevent full participation.

Navi Bhullar

Volunteer Alberta Intern

NextGenCityJam GroupShot

NextGen City Jam is increasing volunteerism – and you can too!

Imagine a room full of people excitedly anticipating for a concert to start. The room goes dark, lights flood the stage, and the crowd goes wild as the headliner takes the stage. But, this night isn’t just for anyone. This concert is exclusively for dedicated volunteers who generously donate their time to their community.

What is City Jam?

NextGen City Jam is a night full of live music in Edmonton with stellar bands that both thanks volunteers for their hard work, and also encourages volunteerism in the community. In exchange for 10 or more hours of their time, volunteers receive exclusive access to this event. Just one of the ways NextGen is engaging youth to get involved in their community.

“We know the important impact that young people can have on the future of this city,” says Christine Causing, Edmonton’s NextGen Coordinator. “This is why we’re hosting City Jam to encourage more Edmontonians, especially those between 18-40, to get involved and experience how rewarding it can be to give back.”

Encouraging volunteerism locally

Last year, NextGen City Jam helped raise 11,000 volunteer hours! That’s 11,000 hours given to local nonprofits to carry out their missions that they didn’t have before, with the assistance of one enticing event centered around engaging existing and first-time volunteers.

“It’s a brand new experience, something I’ve never really done before. And it’s giving me the opportunity to try even more new things. This is all great for me and is even better because I know and can see first-hand that I’m making a difference,” – Anonymous, Volunteer at Boys and Girls Big Brother Big Sisters of Edmonton Area.

Increasing the number of first-time volunteers

Last year, 10% of 400 volunteers were first-time volunteers. This year, NextGen’s goal is to increase the number of first-time volunteers, even if it’s for a minimum of 10 hours. To do this, NextGen will support first-time volunteers by hosting opportunities where they’d go out for the day and volunteer at a charity, event or nonprofit organization.

City Jam is an example of a new and exciting way to engage volunteers; it creates new opportunities for people to come together and contribute to their community.

NextGen consists of a group of volunteers who work together to provide a platform for new and engaging ideas and create a vibrant community. Do you want to participate in City Jam? Volunteer for a minimum of 10 hours at a local charity or nonprofit between June 1 and November 28, and then submit your hours to NextGen to register to attend the concert taking place on December 1.

Blog written by: Navi Bhullar, Volunteer Alberta Intern

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