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From the Vault: 15 Tips to Get Sponsored

This blog was originally posted October 28, 2015.


static1.squarespace.comI recently attended the Western Sponsorship Congress two day event in Calgary. I met a variety of people, sat in on some amazing sessions, and heard great tidbits from the group chats in the main ballroom.

Reflecting on all I heard, I went through my notes and found 15 insightful tips, trends, and insights to keep in mind when considering sponsorship.

CONSIDERATIONS FROM THE KEYNOTE:
Brent Barootes from Partnership Group presented some very relevant information about sponsorship in today’s world.

1. Declines in traditional marketing channels (newspaper ads, TV commercials, etc.) has freed up more money in corporate sponsorship budgets.

2. Sponsorship budgets (on average) rose from 5% in 2007, to 25% in 2014 out of the marketing budgets of corporations.

3. Sponsors want to be fully integrated into the marketing strategy of your event, cause, or organization.

4. Corporations prefer product placement or brand placement (ex. at your event) to advertisements.

5. Many corporations are looking to engage their employees in new and innovative ways to showcase their company and deliver an increased return on investment (ROI).

BREAKOUT SESSIONS HIGHLIGHTS

6. Find a sponsorship partnership that excites you – this is just as important (maybe even more important) as the amount of money that exchanges hands.

7. Building a good relationship is a fundamental part of sponsorship – the discovery part of the relationship (the first few meetings) can help both parties understand the roles, outcomes, and responsibilities of the partnership.

8. Share your cause with potential sponsors. Sponsors are looking to align with causes that will help them make their world (community/market) a better place.

9. Consider video as a way to add extra value to your communications (campaigns, emails, website, or as a stand-alone awareness piece). Video is a great way to showcase sponsors and may attract a specific video sponsorship.

10. Think creatively and offer potential themes for you and your sponsorship partner to build the sponsorship around. (Instead of offering different sponsorship levels – see tip #11) Pick something that you and your sponsor can grow together, so their sponsorship can continue year-round and not end with a specific event.

Staff meetingPANEL DISCUSSION HIGHLIGHTS
In my opinion this was the MOST interesting and educational session of the whole event! The panel discussion, ‘One Size Doesn’t Fit All’ featured four representatives from different businesses (Telus, Cenovus, Remax Real Estate, and North Peace Savings & Credit Union) who shared what they look for when considering potential sponsorship opportunities.

11. Don’t spend time creating the ‘typical sponsor packages’ (Gold, Silver, Bronze) – they do not work because they are outdated and not tailored for mutual benefit.

12. Pick-up the phone when approaching smaller businesses (like Remax and Credit Union). Chatting about the problem, issue, or opportunity will help both parties see possible solutions. They may offer advice or steer you to the right “pile of money” and aide you in the application process – and help build the relationship.

13. Do your homework! Be well aware of a sponsors market, product, what they do, why they do it, and the reasons why they donate. (This is especially important for larger corporations. Most large corporations have online forms – tailor your online application with the information you discover in your research.)

Bonus Tip: If you know someone within the company, follow-up with an email or phone call to make them aware of your application.

14. Know your own stuff! Know your stats, your mission, your audience, and what your objectives are. Be well prepared for meetings – you will come across as genuine and credible. Show the company how they can help drive your mission and how it aligns with their own mission and business objectives.

15. Fair Warning: It will take anywhere from 22 – 24 months for a successful sponsorship deal to close from the initial meeting to money changing hands.

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These 15 tips, along with many others, made for an extremely informative conference and I hope some of you find value in the tidbits I’m sharing. I will be applying these tips in my work going forward. Please share in the comments what tips resonate with you and share if you are applying any of them in your work.

Jennifer Esler
Volunteer Alberta

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To Mentor or Coach: That is the Question

Volunteer Alberta is proud to promote Creating People Power’s Mentor Coach program, a unique opportunity for cross-sector, experiential learning to build your leadership skills and your network! In this post, Linda Maul from Creating People Power shares some of her insights on leading as both a mentor and a coach.


The best leader I ever worked for was a gentleman by the name of Aubrey Liddiard at Mid-West Paper, and he has been my role model over the past thirty some years. Whenever I am not sure of what to do as a leader, I ask myself ‘What would Aubrey do?’ 

What Would Aubrey Do?

Aubrey definitely had high expectations for his staff. He was my biggest cheerleader when I got things right. He always approached a conversation by inviting my ideas first, believing I had a piece of the puzzle he was unaware of, that I knew something he didn’t. When I did make a mistake, he would invite conversation to ensure I understood what had happened and then expected me to correct it. If I missed a deadline, the conversation always focused on my accountability to myself and the organization to meet commitments. He taught me how to manage expectations if there was even a hint of being late with an assignment. He was my mentor and my coach, sometimes telling me what to do if it was something new for me; other times asking questions, taking a coach approach, so that I came up with my own solution.

Today employees expect leaders to show up like Aubrey: to support others to be their best and to develop the next generation of leaders. Aubrey maintained control and achieved results – in fact he exceeded overall objectives year after year. However, he didn’t command employees to deliver. Instead, he inspired, motivated, and supported us to meet his expectations. He was a masterful coach and wise mentor who knew how and when to share his ideas and when to invite our input. His approach was always to start with a question first to understand what we already knew in any given situation.

What is the Difference Between Mentoring and Coaching?

To understand the difference, we need to know the definitions of mentoring and coaching:

MENTORING occurs when more experienced individuals share their wisdom and experience with staff or volunteers on a one-on-one basis. Mentoring often addresses topics like workplace culture, career growth, political savvy, specific skill development, or professional networking.

COACHING is based on the premise that the answers lie within the staff member or volunteer. Coaching is focused on the solutions the team member can create, not the answers the mentor brings. A coach will use questions to invite the volunteer or employee to tap into their own knowledge, experiences, and wisdom to move forward. Through coaching, the ability to develop and build on ideas is supported and practiced for successful execution today and in the future.

To Mentor or Coach?

Not sure whether to mentor or coach? Ask first! Always approach any potential mentoring situation with a question or series of questions to see if your employee or volunteer can solve their own dilemma or challenge. They may have insight into pieces of the puzzle that you are unaware of. Step in as their mentor only when you know the answers don’t lie within.

Still not sure about mentoring or coaching? Ready to learn more? Join Creating People Power’s Mentor Coach program, or get in touch.

Linda Maul
Creating People Power

Linda is a Professional Certified Coach, founder of Creating People Power with over twenty years of professional leadership development, eight years of executive coaching, and co-author of two books.  Her coaching practice includes a diverse group of senior leaders who are hungry to grow. If you have not experienced coaching, book Linda today for a complimentary session….you are one click away! 

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Five reasons Leader as Coach might be right for you!

As Program Manager at Volunteer Alberta, I know being a strong leader is essential for my success and that of my team, organization, and Alberta’s nonprofit sector. I am passionate about constantly growing, developing, and learning as a leader; however, it can be challenging to do so in our fast-paced sector. Nonprofits are dynamic, demanding, and constantly evolving. There is a lot to keep up with, and finding time and resources for learning is no easy task.

So when I was offered the opportunity to sign up for the Casey Executive Coaching Leader as Coach Program, I made sure to jump and grab it! In a unique partnership, Volunteer Alberta was given a spot in the program at a reduced cost in exchange for sharing the program with others.

There are so many leadership programs out there, which adds another layer of complexity to seeking out leadership learning opportunities. So why did we choose to participate in and promote this one?


Five reasons why I signed up for Leader as Coach

1. It’s tailored for the nonprofit sector

There are many great learning options out there for leadership, but, while the nonprofit sector shares similarities with private and public sector, we are not the same. Acknowledging and addressing our unique differences is integral for succeeding as a leader in our field.

Leader as Coach is designed for the nonprofit sector. All the discussions, activities, and lessons keep a nonprofit perspective in mind to ensure participants gain the most out of the course. I also get to learn alongside nonprofit colleagues!

2. It’s about leading as a coach

While Leader as Coach is great for managers, it also recognizes that anyone can be a leader regardless of their official title. This course would benefit anyone in the sector who wants to be an inclusive leader, develop practical coaching skills, and act as a catalyst for positive change and development in their organization.

The leader-as-coach approach centers on helping your whole team meet their highest potential by developing your skill as a coach. The coach approach includes active listening, thought-provoking questions, and examination of barriers and stuck-points. As a result, there are significant benefits to leader-as-coach approach such as increased staff productivity, engagement, and even retention.

3. It’s affordable

In the nonprofit sector, we understand the value and impact of a dollar. So, it is important to get all the value we can out of any professional development opportunity. And with this course, you do!

Leader as Coach is a three-session course with three additional one-on-one coaching sessions, and, with Canada-Alberta Job Grant funding, the course only costs $500.

4. It’s personal

Melissa Casey, the facilitator of Leader as Coach, is engaging, supportive, and insightful – all the amazing qualities you want in a mentor or coach. She works hard to meet her participants where they are at, and get to where they want and need to be. I left our one-on-one conversation feeling enlightened, energized, understood, and supported!

5. It’s more than a single session

If I learned anything from my four-year bachelor’s degree, it is that it takes time for information to really sink in. The challenge with one-day sessions is that, although we walk away with lots of great knowledge, once we get back to the workplace it is easy to lose sight of what we learned and how to implement it. Taking time to think, explore, and practice helps get the most meaning and value out of a learning opportunity.

Leader as Coach includes three full-day sessions, and three one-hour personal coaching sessions spread over several weeks. The pacing of the course allows for a lot of time for participants to reflect, implement, and evaluate what they learn. Spread out sessions also fit better with busy nonprofit schedules.


Want to sign up for Leader as Coach too? Register to participate in the spring session starting in April in both Edmonton and Calgary. Find out more about this program on the Casey Executive Coaching website.

Vada Antonakis
Volunteer Alberta

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Volunteer Screening: The Best Fit Makes a Big Difference

Volunteer Alberta, along with the Government of Alberta, recently launched our Volunteer Screening Program, which includes education, resources, and funding to enhance Alberta nonprofits’ screening policies and procedures.

In this post, Jennifer shares the impact great volunteer screening has had for her family:


I am a mom of two wonderful kids. A teenage boy and an almost teenage girl. Both are very busy with extra-curricular activities and I am always aware of my children’s safety. From car seats to coaches, I have always wanted the best for my kids.

My son plays hockey, along with many other sports, but hockey is his favourite. Although hockey is not Canada’s official sport, in our family, we like to think of it as Canada’s favourite sport. It’s part of our collective DNA. Year after year, I trust the hockey association he plays for will do their due diligence when they are selecting coaching staff for our team.

Every volunteer coach my son has had is excited to share their passion for the game with the children, in every sport he plays. And really, what better way to do so than coaching! As a hockey mom, I am grateful there are so many wonderful parents (mostly dad’s) who are willing and able to make time in their busy lives to support our team by volunteering to be on the bench and in the dressing room.

I know before coaches enter the dressing room or take their spot on the players’ bench, the organization we belong to ensures a few boxes on the screening list have been checked off. When I look at the 10-step to Screening, I am proud to say the hockey association follows many of the 10-step:

  • The hockey association has volunteer screening policies clearly written and posted on their website.
  • Although they don’t have volunteer descriptions for their coaching staff, I feel that hockey coach doesn’t require too much of a description.
  • Coaches have to submit their application if they are interested in coaching.
  • Successful volunteer coach applicants complete the Respect In Sport Coaches Course, and complete a police check application form which the organization submits on their behalf.

Joining a hockey team, or any sport for that matter, gives our children so much more than the rules of the game. It gives them a chance to be a part of a team, learn to win together, and learn to lose with grace. It teaches them commitment, dedication, discipline, and respect. Sports give them life-long friends, and a place to go whether it’s the gym, the ice, or the field. Volunteer coaches, our coaches, provide the guidance our players need both on and off the ice.

Our players deserve coaches who are passionate and knowledgeable about hockey, but we also look for coaches who will graciously lead their team, modelling good sportsmanship on the bench for both wins and losses. Volunteer Screening allows for our sports organizations to ensure they right volunteers are involved in molding our children into good athletes and good sports!

Jennifer Esler
Volunteer Alberta

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From the Vault: Five Ideas to Borrow for Your Next Conference

This blog was originally posted May 25, 2016.


16-ntc-finalComing up with new experiences for attendees at conferences can be difficult. What is affordable? What keeps people connected during a break? What will participants talk about after the conference is over (aside from great sessions and speakers!)?

I had the privilege of attending this year’s Nonprofit Technology Conference (16NTC) – hosted by the Nonprofit Technology Network (NTEN). Check out my blog on Five Tech Trends Still Impacting Nonprofits for additional information!

There was a lot going on at the conference besides the numerous breakout sessions – from onsite activities to meetups, progressive parties to active sessions (like Yoga for Geeks). With so much happening, it was difficult to narrow down my favourite experiences from the conference to my top 5 – here they are, in no particular order:

1. Great Plenaries – I especially enjoyed the inspiring Ignite sessions and I’d love to see this format of sharing success stories at more conferences!

Ignite is a fast-paced, fun, thought-provoking presentation format that educates and entertains. Ignite talks give you the opportunity to share your fascinations and passions with the NTC Community.

My favourite Ignite sessions were part of the “NPTech Makers” theme – these presenters had seen a challenge or opportunity and made something of it. Not only did they share personal stories of creating opportunity from adversity that moved us to tears, but they also demonstrated how everyone working in the nonprofit sector is making a difference.

2. Networking – “Birds of a Feather” is an interesting and comfortable approach to networking lunches.

25673392254_d09f7b2f83_zWhen a bunch of extraverts and introverts (like me) get mixed up and told to ‘network’, it can make for some interesting dynamics. However, the “Birds of a Feather” exercise at lunch helped everyone to gravitate to tables with a variety of topics of interest to have a networking chats. Table topics ranged from regional, like the ‘Canadian, eh?’ table, to topical, like ‘Fundraising, Data, and Benchmarks, Oh My!’. Connecting and sharing experiences, whether we were experts or just curious about the topic, led to interesting conversations and introduced us to new colleagues.

3. Digital Connectivity – Of course this was a tech conference; however, NTEN was ready with a great interactive app and preset social media hashtags.

The 16NTC mobile app was fantastic for creating my itinerary, checking into sessions/events, adding photos and comments during sessions and in between, and making connections with other attendees. Each presentation had a hashtag and collaborative notes set up, so I was able to check out discussions at the sessions I missed.

4. Inclusive Space – Conferences are at their best when everyone is welcome, included, and comfortable.

I appreciated the efforts the 16NTC coordinators made to ensure the conference was an inclusive event. From varied levels of access, to gender neutral washrooms, there were frequent reminders that the conference was a safe space for everyone to participate.

26250384426_a0635f2324_z5. Creative Sponsor Add-ons – Creativity and sponsorship really do go well together!

16NTC had some fantastic sponsors who helped make it a great experience overall. My personal favorite was the exclusive showing of Star Wars: The Force Awakens one evening at the Tech Museum of Innovation dome IMAX. I felt spoiled!


Thanks to NTEN for a great conference experience! Check out all of their photos, used in this post.

Thank you to The Muttart Foundation for the bursary enabling me to attend this year’s conference, and to Volunteer Alberta for prioritizing professional development and a learning culture.

 

Cindy Walter
Volunteer Alberta

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