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Twitter Tips and Tricks

We recently shared some social media tips in our blog “Getting Started on Twitter”. In this blog, we will offer some additional information for those of you who are new to Twitter!

What does following mean?

When you follow someone you are subscribing to their tweets. Some users have private accounts and you will have to request to follow them before you can see their tweets.

What’s a hashtag?

A hashtag looks like this: #volunteers. By placing a # in front of a word or phrase (no spaces!), you create a searchable link. Twitter users can follow the link to see tweets with the same hashtag. Keep in mind that hashtags are most useful when numerous other people are using them.

Hashtags are a great way to interact with other nonprofits or individuals who are talking about similar things. Hashtags are most often used for events, locations, campaigns, or news topics.

What does the @ do?

You can link to another Twitter user and let them know you are mentioning them by using @username (ex. @VolunteerAB). This is called a handle.

You can use @ when you are mentioning a person or organization to give them credit, sharing their work or event, or directing others to their Twitter page. Using a handle to link to someone is a good tool for engaging or communicating with followers of your organization and other nonprofits!

@ vs. .@

Keep in mind, when you begin a tweet with @username the tweet will go directly to that account and won’t always show up for your other followers.

You can use @ at the start of your tweet when you want to send a semi-private tweet – for example, to give someone specific information that isn’t necessarily important or relevant for all of your followers. These tweets won’t automatically be seen by your followers or the public, but they can still be viewed if someone either searches for them or follows both your account and the one you mention.

By adding a period, character, or word before the account you wish to tweet (for example: .@username or check out @username) your tweet will be sent normally – the tweet will be able to be viewed by the public as well as in your followers’ news feeds.

What does DM mean?

DM stands for direct message. This is a private message sent to the Twitter inbox of a selected recipient. DMs can be between two accounts or they can be sent to multiple people, making it a group message. A DM is completely private and is only seen by those included in the message, just like an email. It will not show up on your timeline or other’s news feeds.

What’s a retweet?

A RT or retweet is when you re-share someone else’s tweet. This action causes their tweet to appear on your organization’s profile page and appear in your followers’ news feeds. Basically, retweeting is how you share other people’s posts!

It’s a good idea to retweet relevant news, events, stories, comments, and information you think your followers would be interested in.  This way, you can share and learn from others, show what your organization both cares about and is interested in, and participate in what makes social media ‘social’: an interactive and connected community.

What’s the difference between blocking and muting?

Blocking is for ending all interaction with another account. This action will stop others from viewing your tweets from their account, directly mentioning you in a tweet, or DM’ing you. Blocking is helpful if you receive spam or abusive messages.

Muting hides tweets from an account you follow so they don’t show up in your front page news feed. You may mute accounts to keep your feed relevant and manageable or to ignore a really chatty account (for example: someone live-tweeting an event that doesn’t apply to your own organization). You will still get notifications if someone you muted directly mentions you in a tweet or replies to you.

Now that you understand more about Twitter, stay tuned for our next blog where we will share tips for managing your organization’s social media, utilizing Twitter analytics, and using pictures, emojis, polls, and memes appropriately!

Whitney Cullingham
Volunteer Alberta

Brainstorming wall

Strengthen Your Brand, Strengthen Your Work

With about 25,000 nonprofits in Alberta alone, there is plenty we can all learn from one another. From our triumphs to our tribulations, we can all learn a thing or two from other nonprofits to apply to our own work in the sector.

Jennifer Esler, the previous Communications Manager at Volunteer Alberta, has been working and volunteering in the nonprofit sector for many years. With this experience under her belt, she has lots of valuable advice to share with other nonprofit professionals. We captured some of her wisdom about nonprofit branding:

What is your brand?

Jen found one of the most important things she learned working in nonprofits is to have a strong brand. Having a strong brand is just as important for nonprofits as it is for business.

Brand is the immediate feeling people have when they see, hear, and interact with an organization, and it goes much deeper than simply a logo. Your brand affirms what your organization stands for and values. It is the deep, underlying identity that guides your organization and informs how your staff and volunteers act and communicate.

Not having a clear vision of your brand and your mission confuses people and leaves discrepancies within your organization!

Who are your audiences?

Jen shared that one of the most important aspects of branding is knowing your audiences. Your audiences include anyone your organization interacts with: funders, clients, potential volunteers, partners, and the communities your serve.

Tailor your brand to your audience, not the other way around. Identify the goals and problems that the audience you are addressing may have from their perspective.

What moves a donor to give to your cause? How does a volunteer benefit from working with your organization? What concerns can you quell for your funders?

Once you have familiarized yourself with your audiences, you can decide how you would like to engage with them. Ask the following questions to guide your communications:

  • What do you want them to know?
  • How do you want them to feel?
  • What do you want them to find?
  • What action do you want them to take?

Answering these questions will help you pinpoint what your goals are and give you clarity about how to communicate your brand to your important stakeholders.

Know the ‘why’:

When we asked Jen what she thinks nonprofits should know about effective messaging and branding, she said that she wants people to remember the ‘why’:

  • Why your organization exists
  • Why clients choose your organization
  • Why staff show up to work every day
  • Why volunteers want to work with you

Understanding your ‘why’ will help strengthen your brand and messaging and ensure your programs and services match your mission and vision. A strong brand draws donors, volunteers, advocates, and funders to the organization, so ensuring that you communicate well supports your organization’s work!

Keep it simple

Branding can sound daunting. To keep things simple, Jen shared her top tips and tricks for getting nonprofit messaging and branding across:

  • Know your mission
  • Know why people engage with you
  • When writing messages, have a clear idea of what you want your audience to know

We hope that these tips will help your organization further develop your brand and share your vision!

Whitney Cullingham
Volunteer Alberta

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